Drink Michelob, which is a superior light beer, and you can run as fast as Lance, who generally is found on a bike, but whatever, and faster than these random people. And, did Nike give the okay on this one? They are also peddling light beers?
Is this supposed to be satirical? Where are the talking puppies? I'm fairly certain I'm in the target, as a running, Lance-loving, 21+ concerned with calorie intake, but I don't get it.
Creative fail.
I have seen this ad a lot of different places, and though it was a bit bizarre as well. I immediately took note that the beer was carefully placed in the foreground of the ad to ensure that Lance was running FOR the beer, not drunk-running WITH the beer. I am guessing that the follow up to this campaign will be a collaboration between Michelob and Gatorade to create a low-cal light alcoholic sports beverage to ease those pre-race jitters lol :) P.S., I did I mention that my corporate 5k on Thursday includes a Michelob after-party? Coincidence? I think not. One thing's for sure--I'll be Lancelike as I run for my beer. -Betsy :)
ReplyDeleteHahaha ridiculous, right? Not to mention Lance is a cyclist, not a runner. Good luck with your 5K! I am sure you will be awesome :)
ReplyDeleteAn advertisement that caught your attention is a successful advertisement is it not?
ReplyDeleteman, all i want to do after a brisk run is chug an ultra! refreshing!
ReplyDeleteMom - depends on the end objective of the campaign. Generally, objectives include brand favorability ratings (this ad annoyed me, doesn't reflect favorably on the brand) and sales (not going to buy it). Catching your attention is very important, yes. But what they do once they have your eyes is also important, and not to be forgotten!
ReplyDeleteLP - right?? Not to mention, the guy rides a bike! Get your sports straight, Michelob. Sigh.
I guess you don't follow Lance that closely or you'd know that during his 3 year sabbatical from cycling he participated in 2 NYC marathons. His best time being 2:46:43.
ReplyDeleteHe also was quite the tri-athlete before concentrating solely on cycling.
From someone who is not in the industry, I really don't see anything wrong w/ the ad. I don't link Nike & Michelob together. I do know people who enjoy a cold one after a long race. What's the difference between him advertising for Michelob or Radio Shack? I'd compare it to Michael Jordan or any other athlete promoting a particular automobile manufacturer.
Bottom line is that after seeing the ad on t.v. I've thought about trying Michelob Ultra.
Fair enough, Bob. I did know about the marathons, but I am guessing the average Joe would not. But, I could be wrong.
ReplyDeleteI just thought they could do better.
I agree, the transit creative could be better (side note: there is an execution with him riding a bicycle).
ReplyDeleteThis ad is actually part of a campaign across multiple channels. So, kudos to Michelob for seeing the need to expand beyond TV.
Link to one of the TV spots below:
http://www.youtube.com/watch?v=bIu1hNyEY1o
The strategy is actually pretty good. They are targeting people (most likely men) with above average active lifestyles and showing them they can still enjoy a cold brew without worrying about hurting their hard work/training.
The priority consumer that they are going after certainly would know about Lance's achievements on/off the bike (as made evident in Bob's post and your reply). The average Joe is most likely the one with the beer belly sitting on the couch drinking MGD that isn't the target ;)
The TV spot definitely helps. There must have been something they could have done to help the transit stand on its own - pretty tough to get a feel for their strategy from this execution. It just felt cliche to me.
ReplyDeleteAlso, ever notice how every low calorie beer had HAS to have a woman in it? And...nice touch of the lens flare on the bottom of the bottle.
ReplyDeleteSaw this and also had to comment. As someone that has followed Lance & knew about his tri career when he was a junior beating the male pros he is just an all around amazing athlete, however from this ad & to the averge Joe I would assume he is an avid runner. Having been to many events sponsored by Mich Ultra I have yet to have an amazig recovery from drinking it after a race & although I have not tried I am guessing it will not do wonders for a pre race drink! Perhaps Lance in street cloths would have been a better take on this like the commerical! Or maybe he does have Micb Ultra in his water bottles while riding his bike! Eithe way to anyone that knows Lance you have to look at it and laugh & move on... Haha! They need some beer to market to edurancr athltetes because MGD 64 & Select 55 are flavored water & 99% a fail! Chances are my grammar is off from attempting this from phone
ReplyDeleteDave
Haha thanks Dave. Consider your poor grammar excused. Totally agree - the concept might be good, but the execution was a little strange.
ReplyDeletePersonally, there is nothing I want less after a run than a beer. Good to hear I'm not alone!
jianbin0830
ReplyDeletecheap ray ban sunglasses
uggs on sale
rolex watches
uggs outlet
michael kors outlet
hollister clothing
reebok trainers
ralph lauren pas cher
uggs outlet
michael kors outlet
herve leger dresses
michael kors outlet
thomas sabo uk
longchamp handbags
mulberry outlet
ugg uk
cheap ugg boots
longchamp handbags
celine outlet online
moncler jackets
bottega veneta outlet
longchamp bags
michael kors outlet store
kate spade uk
ferragamo shoes
ugg boots sale
michael kors outlet clearance
canada goose outlet store
ugg boots
fitflops sale
air max uk
nike free flyknit
ReplyDeletecoach factory outlet
ralph lauren outlet online
cheap ray ban sunglasses
pandora jewelry
michael kors canada
michael kors handbags
oakley sunglasses
red bottoms
longchamp handbags
20161213
michael kors outlet store
ReplyDeletesac longchamp pliage
kate spade
louboutin
moncler outlet
chi flat iron
ed hardy sale
michael kors outlet
coach outlet
true religion jeans
20170118
dansko shoes
ReplyDeletecoach factory outlet
air max
coach outlet store online
mbt
rolex replica watches for sale
birkenstock shoes
kate spade outlet online
adidas sneakers
longchamp handbags
20170623yuanyuan
20180611xiaoke
ReplyDeletestuart weitzman shoes
cheap ugg boots
ugg outlet online
canada goose jackets
christian louboutin
pandora charms sale clearance
canada goose
oakley sunglasses wholesale
moncler coats
audemars piguet watches
20180726 junda
ReplyDeletecheap nhl jerseys
michael kors outlet
swarovski outlet
scarpe mbt
pandora charms
chloe sunglassess
christian louboutin outlet
adidas trainers
suns jerseys
clippers jerseys
ReplyDeleteWhere to buy backpackboyz online?
Ultimate big chief carts.
Best place to buy tko carts online.
Buy king pen online.